How Midtown completely re-imagined the industry standard of a clean club
We have long prioritized sustainable technologies, from construction through operations, in order to minimize our negative impact on members, associates, and the environment. This includes our continued commitment to redefining the concept of clean in the fitness industry, where green can definitely mean clean.
When we rethink what it means to be clean, our members can focus on staying healthy. Here’s an overview of some of our norm-shattering approaches:
airPHX
airPHX technology provides 24-hour coverage against bacteria and viruses, generating sanitizing air via a small wall mounted unit. airPHX devices produce a proprietary blend of Reactive Oxygen Species. These ROS gas molecules occur naturally in most environments, but airPHX produces them in a unique mixture that is effective in sanitizing spaces in an organic and safe manner.
Widely used in ICUs, airPHX units consistently result in 95.6% to 98.2% fewer airborne germs and 92% fewer surface germs. Midtown has long used airPHX units in our facilities, providing nonstop sanitization of ambient air plus all exposed surfaces, including fitness equipment, weights, turf, rubber, wood, and tile surfaces.
Ozone Technology
Midtown facilities use stabilized aqueous ozone solutions (AOS) throughout our facilities to clean surfaces, equipment, floors, and even turf. AOS is commonly called “greener than green” given that it is simply ozone water and is completely toxin free. Despite its benign composition, AOS offers a kill rate similar to hospital-grade disinfectants and is recognized as an effective anti-microbial agent by the FDA, EPA, and USDA.
Select Chicago-area facilities also offer supplemental ozone laundry systems, providing an extra layer of cleaning and disinfection to club towels during a normal wash cycle. Ozone is two times more powerful than chlorine as a laundry oxidizer, and it works faster. Tests show a full ozone and chemical wash achieves a 100% kill rate on superbugs.
UV Light Systems
Our yogis may have noticed a new addition to our studios: Matsana. The Matsana yoga mat disinfection system is the only UV light technology to safely and effectively eliminate surface bacteria and viruses. By using a high-intensity UV-C light chamber to safely circulate mats, all surfaces are exposed to concentrated germicidal light, killing microorganisms by destroying their DNA.
Using the same light technology employed by hospitals to sanitize high risk rooms, Matsana sanitizes standard yoga mats to a test lab verified standard of 99.99% germ free in 20 seconds.
Everyone is a Cleaner
Members and associates alike are entrusted to carry out the 1-2 Cleaning Approach for all fitness equipment, accessory tools, and spaces. Following use, members clean their areas with disinfecting wipes, then associates provide a secondary disinfection with AOS. This approach ensures an instantaneous disinfection of available equipment with no lag times between housekeeping cycles. Our housekeeping teams regularly disinfect spaces through the day with an emphasis on high touch points and provide nightly deep cleaning.
One of Midtown’s guiding principles is to inspire people to transform their lives. We accept this challenge for ourselves as well and will continue to pursue innovative and rigorous cleaning systems to optimally protect our members, associates, and the environment.