Together, Together.
Written by: Michael Mahoney, SVP & General Manager - Midtown Chicago
We are all familiar with the tag line Alone, Together. If you were not sure what it meant at the outset, after almost five months of what we have been experiencing, you are completely on board now. If not literally, at least figuratively. We get it. Avoid big groups, distance yourself, and stay home with your family. Essentially, isolate yourself. Collectively, we all benefit when we practice better health and safety awareness and habits (wear a mask, wash your hands frequently, stay home if you are sick, and cough into your elbow). Together we can make a difference and rid ourselves of COVID-19 and the many lifestyle changes forced upon us.
At Midtown we are all-in keeping our members and personnel healthy and safe. We emphasize the “together” part. We have adopted a phrase literally; “we’re all cleaners”. We use innovative cleaning technologies (Aqueous Ozone Solution, airPHX and Matsana), to sanitize the air, surfaces, and equipment. We electrify water modifying the molecule composition to O3, making it a virus and bacteria tidal wave. This is strong, hospital grade stuff. Our approach is simple and effective: A, B, C, or “always be cleaning”.
Beyond our enhanced cleaning and sanitizing protocols we further safeguard our members with temperature checks required of all before entering the club, wearing face coverings, social distancing in gathering spaces and classes. We have introduced reservation procedures and club capacity trackers to assure members the club is not crowded. In addition, we have taken advantage of our spacious facilities, adapted, and converted outdoor spaces to group studios.
Alone is not our thing. We emphasize together. Midtown is all about community, being among friends, and camaraderie. Our deep dive approach to cleaning and responsible operations is to assure you that you can comfortably and safely return to the club with confidence to resume your exercise and play activities. Regular exercise is the most effective way to get and stay fit, strengthen your immune system, and be healthy. You already know the benefits of a great workout. You will stimulate your endorphins, relieve stress, get stronger, and ultimately perform better at everything you do.
Most importantly, and perhaps most rewarding, you will be with fellow members and friends – together! I enjoy the privilege to receive feedback from members who have already returned to the club, their expressions of enthusiasm for rekindled friendships, their renewed relationships with their coaches and our personnel, and the joy of returning to the healthy activities they love. This is Midtown: Together, Together.